Photography and illustrations can serve the same purpose with the same results. It all depends on how crazy or how real you want things to be.
With illustrations and info graphics in advertisements, you will have a lot more options and your style can be more customizable.
You really don't have many restraints because almost anything imaginable can be illustrated or drawn. That’s where you find weakness and limitations in photography.
There will always be certain things that are impossible with photography, but however the nice part is that you can use real people. Having the actual employees of your company and business can give you the huge advantage of being personable. Familiar faces will make your site visitors feel more comfortable and relate easier with your brand.
Illustrations will almost always also take more hours and more revisions to complete simply because the possibilities are so endless. We may show an example of what could be done and from there your own ideas will begin to flow, leading to a few more examples and a lot of options that need to be evaluated.
We believe in providing you with the best options for your marketing and branding needs. Taking great photography is a powerful and personable way to reach clients, while Illustrations will be a completely unique experience for all parties involved if you are open to the possibilities and challenges. It all depends on what’s best for you.